SitePal is developed by Oddcast, a company that is dedicated to creating a wide array of innovative avatar (animated speaking character) products for corporations, small businesses and consumers. Since 1999, Oddcast has emerged as the industry leader in avatar technology and has won numerous awards and thousands of clients, including Fortune 500 brands such as Coca-Cola, Verizon, JP Morgan Chase, and McDonalds. Every month, over one million Oddcast avatars are created and served worldwide.

In 2003, the company introduced SitePal, an easy-to-use and affordable speaking avatar solution that enables small businesses to enhance their web presence and improve business results with virtual speaking characters. With its ability to engage site visitors and reinforce a call to action, SitePal has been proven to increase site traffic, conversions, loyalty and sales. Oddcast Inc., the creators of SitePal was named as one of the Deloitte & Touche Fast 50 companies and a 2006 Product to Watch by Small Business Technology Magazine. And has also been covered by numerous media outlets, including The New York Times, The Wall Street Journal and Inc.com.