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Case Studies |
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The Children's Place "Recall on the details of the PLACE Card became much easier for the associates after they participated in the training program and the interactive role play. We have found that when our associates are given scenario-based training the success rates are much higher. VHost™ characters take this type of training to the next level and make it more fun and exciting to participate and to learn." Stephen Barankewicz |
Client Overview
| Client: | The Children's Place |
| Company Description: | The Children's Place Retail Stores, Inc., (NASDAQ:PLCE) is a leading specialty retailer of children's merchandise, ages newborn to ten years old. The Company designs, contracts to manufacture and sells high-quality, value-priced merchandise under the proprietary "The Children's Place" and licensed "Disney Store" brand names. As of April 30, 2005, the Company owned and operated 753 The Children's Place stores and 306 Disney Stores in North America and its online store, www.childrensplace.com. |
The Challenge
Executives within the company were looking for an effective method to increase the number of customers applying and using the affinity card.
The Solution
The Children's Place chose to use Oddcast's VHost™ technology to better train store associates on the features and benefits of the PLACE Card. The Oddcast VHost™ Platform enables companies to improve business results by bringing learning content to life through conversational agents. The Children's Place Learning and Performance executives used Oddcast VHost™ products to build an innovative training solution that would energize store associates and increase the number of applications. The program was exported to CD-Rom and shipped to over 700 store locations. Accompanying the program was a leader's guide that walked associates through the program and the interactive role-play activities that were guided by VHost™ talking characters.
The Results
The results speak for themselves. After store associates were taken through the program, the retail outlet recorded a 29% increase in application volume over the same period a year prior. Store associates stated that presenting the information via interactive talking characters made the program more interesting and put a fresh spin on training.