SitePal Proved 144% Higher Conversions
AB Test On Small Business Trends
Anita Campbell, CEO of Small Business Trends.com ran an AB test on her site to see if SitePal can improve the sign up rate of the email newsletter on her website.

Version 1 – Original with her still picture |
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Version 2 – Same page with her SitePal avatar
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The results: After just 1 week, we got more than double the sign-ups using the SitePal character, as without it. The conversion rate was 144% higher! The avatar focused the attention of visitors on the newsletter and was successful in convincing visitors to take the extra steps to subscribe. The SitePal character is a powerful sales and marketing tool for a website.
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Anita Campbell, CEO, Small Business Trends.com
A case study with futher insight from Anita Campbell is coming soon.
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